This is a guest post and part of our ongoing Student Life series
This is a guest post and part of our ongoing Student Life series [/x_pullquote]I have attended the 18th International Conference on Electronic Commerce (ICEC 2016) organized by the International Center for Electronic Commerce and held in Novotel Ambassador Suwon in Suwon, Korea. This conference’s aim is to better guide and promote the artificial intelligence, internet of things and online and offline research and applications. It aims at an annual academic and technological conference with the largest scale and highest level in the field of artificial intelligence and electronic commerce.

After the invention of steam engine, mass production and automation, the age of “Industry 4.0” begins. The first three industrial revolutions bring us the machines, electricity and information technology. Now, the internet of things (IoT) and intelligent manufacturing mark the coming of the fourth industrial revolution – the Industry 4.0. Intelligent manufacturing, networked and integrated factories are supporting this trend. The conference mainly focuses on the new trend in the development of electronic commerce, emerging innovative applications and new problems faced. The research results can provide guidance for the development based on internet and mobile IoT.


It’s my honour to publish a paper titled Understanding the Influence and Service Type of Trusted Third Party on Consumers’ Online Trust: Evidence from Australian B2C Marketplace at this conference and deliver a themed speech about the TTP and online trust on the Mobile and Social Commerce Technical Session. Through attending the conference, I not only discussed my research issue with relevant researchers, but also harvested a lot of valuable comments, which were of important significance for my future research in the field. Meanwhile, I could also have a deep understanding of the latest research dynamics in the academia and industry and grasp the future research focus and trend. The speeches given by experts in related fields invited to the conference provided the latest development and inspired my research topic. In some technical sessions, I also got acquainted with some colleagues and explored the trust issue in the B2C electronic commerce. This offers a broader way of thinking for my future research.

Cong is a current student from the School of Computing and Information Technology at the University of Wollongong.